April 18, 1954 A great epoch has begun. A new sociological ecto-plasm is abroad. Fortunately there exists an architectural theory - my own - which has been conceived with precisely this Sociological Ecto-Plasmicism in mind. We must seize the moment and create a) masterpieces of architecture in the countryside for wealthy clients and b) industrially-produced city housing for the common man, purged of all 'style' and 'custom'. These qualities are stifling and discourage intellectual curiosity among the wretched poor.
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