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首页> 外文期刊>Journal of contingencies and crisis management >The effectiveness of refutation with logic vs. indignation in restoring the credibility of and trust in a government organization: A heuristic-systematic model of crisis communication processing
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The effectiveness of refutation with logic vs. indignation in restoring the credibility of and trust in a government organization: A heuristic-systematic model of crisis communication processing

机译：逻辑与愤怒与逻辑与信誉造成政府组织的信誉的兴奋的有效性：危机通信处理的启发式系统模型

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摘要

Across two experiments, this study examines the relative effectiveness of refutational messages employing different rhetorical modes in mitigating the reputational damage from an activist's accusation of which validity can be contentious. Experiment 1 reveals that an appeal to logic generates more positive evaluations than an appeal to indignation in the message evaluations of transparency and reliability. Experiment 2 shows that an appeal to logic yields more positive attitude, higher perceptions of credibility and trust in the organization than an appeal to indignation when crisis involvement is high. The results of this study support the theoretical proposition of a dual-process model of persuasionindividuals' processing of crisis discourse is greatly affected by their level of involvement with the crisis.
机译：这项研究涉及两项实验，研究了采用不同修辞模式的透露消息的相对有效性，以减轻激进主义者指责的声誉伤害，有效性可能是有争议的。实验1表明，对逻辑的吸引力比对透明度和可靠性的信息评估的愤慨产生更多的积极评估。实验2表明，对逻辑的吸引力产生更积极的态度，对组织的信誉和信任的信任程度更高，而是在危机参与危机时对愤慨的吸引力。本研究支持的结果支持危机话语处理的双程态度的双程流程模型的主张极大地影响了危机的参与水平。

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