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首页> 外文期刊>Contemporary social science >Political candidates in infotainment programmes and their emotional effects on Twitter: an analysis of the 2015 Spanish general elections pre-campaign season
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Political candidates in infotainment programmes and their emotional effects on Twitter: an analysis of the 2015 Spanish general elections pre-campaign season

机译：信息娱乐计划中的政治候选人及其在Twitter上的情感影响：2015年西班牙大选前竞选季节的分析

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摘要

The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these users as they watch infotainment programmes that air during the campaign or pre-campaign seasons and feature political candidates as guests. We have confirmed that second screeners react more emotionally towards the candidate when his or her party is mentioned, and less emotionally when the host displays an aggressive attitude through his or her non-verbal communication. When issues related to the candidate's personal lives are discussed, users' emotional reactions improve slightly. The relevance of this research stems from the fact that we are witnessing the consolidation of a politics that increasingly strays from ideological questions, and instead focuses on more emotional and personal issues.
机译：信息娱乐格式为候选人提供了一种非正式的环境，向选民展示自己更多的个性，向潜在的选民开放。媒体混合的一个例子，社交网络用户可以立即对信息娱乐电视节目发表评论，这一过程称为二次放映。这些第二位筛选者往往在政治中特别活跃。本文分析了这些用户观看在竞选或竞选前季节播出的信息娱乐节目时的即时情感反应，并邀请政治候选人作为嘉宾。我们已经确认，当提到候选人时，第二位筛选者对候选人的情感反应会更大，而当主持人通过他或她的非言语交流表现出攻击性态度时，第二位筛选者的情感反应会更少。在讨论与候选人的个人生活有关的问题时，用户的情绪反应会略有改善。这项研究的相关性源于这样一个事实，即我们目睹了一种政治合并，这种合并越来越多地脱离了意识形态问题，而侧重于更多的情感和个人问题。

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