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首页> 外文期刊>Contemporary social science >Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain
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Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain

机译：政治家和公民参与Facebook网络运动的比较：墨西哥和西班牙之间的比较分析

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摘要

This study explores the use of Facebook by political actors in election campaigns, establishing the extent to which candidates, parties and citizens engaged in online participation through different online tools provided by this social networking site. A comparative content analysis of the Facebook pages of the main candidacies in the election campaigns in Spain (Castilla y Leon) and Mexico (Nuevo Leon) in 2015 was carried out. The results reveal a positive relationship between types of engagement, especially in the Mexican campaign, where politicians and users score systematically higher in all variables measuring engagement. However, results also indicate that the citizen engagement was of higher quality/ intensity in the Spanish campaign.
机译：这项研究探索了政治角色在竞选活动中使用Facebook的方式，从而确定了候选人，政党和公民通过该社交网站提供的不同在线工具参与在线参与的程度。对2015年西班牙（Castilla y Leon）和墨西哥（Nuevo Leon）竞选活动中主要候选人的Facebook页面进行了比较内容分析。结果表明，参与类型之间存在正相关关系，尤其是在墨西哥竞选中，在该活动中，政客和用户在衡量参与度的所有变量中得分都较高。但是，结果还表明，公民参与西班牙运动的质量/强度更高。

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