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首页> 外文期刊>Society >Changing their minds? George W. Bush and the limits of presidential persuasion
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Changing their minds? George W. Bush and the limits of presidential persuasion

机译：改变主意了吗？乔治·W·布什与总统劝说的局限性

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摘要

Leading the public is at the core of the modern presidency. Even as they try to govern, presidents are involved in a permanent campaign. Both politics and policy revolve around presidents' attempts to garner public support for themselves and their policies. At the base of this core strategy for governing is the premise that through the permanent campaign the White House can successfully persuade or even mobilise the public. Yet one of the crowning ironies of the contemporary presidency is that at the same time that presidents increasingly attempt to govern by campaigning, public support for presidential policies is elusive. This paper explores George W. Bush's success in moving the public by, first, examining his success in obtaining support for himself through his nationally televised addresses. It then investigates several key issue areas in the Bush presidency to discover whether public opinion moved in the president's direction. The study finds that the public has been largely unresponsive to the White House and concludes by questioning the faith that many have in the broad premise of the potential of presidential leadership of the public. It is appropriate, to rethink the theory of governing based on the principle of presidential success in exploiting the bully pulpit to achieve changes in public policy. Presidents not only fail to create new political capital by going public, but their efforts at persuading the public may also decrease their chances of success in bringing about changes in public policy.
机译：领导公众是现代总统职位的核心。总统即使试图执政，也参与永久性竞选。政治和政策都围绕总统为自己和他们的政策争取公众支持的尝试。该执政核心战略的基础是，通过永久性竞选，白宫可以成功地说服甚至动员公众。然而，当代总统任职的最高讽刺之一是，在总统越来越多地试图通过竞选来执政的同时，公众对总统政策的支持却难以捉摸。本文首先探讨乔治·W·布什（George W. Bush）在动员公众方面的成功，首先考察他通过全国电视讲话获得支持的成功。然后，它调查了布什总统任期内的几个关键问题领域，以发现舆论是否朝着总统的方向发展。该研究发现，公众对白宫的反应基本没有反应，并通过质疑许多人在广泛的总统总统领导潜力前提下拥有的信念来得出结论。在总统利用剥削欺凌者实现公共政策变化的成功原则的基础上，重新思考执政理论是适当的。总统不仅不能通过公开来创造新的政治资本，而且他们说服公众的努力也可能减少成功实现公共政策变化的机会。

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  • 来源
    《Society》 |2007年第1期|p.25-48|共24页
  • 作者

    George C. Edwards III;

  • 作者单位

    Department of Political Science, Texas A&M University, 4348 TAMU, College Station, TX 77843-4348, USA;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 社会学;
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